There exist rules for online selling that sellers are supposed to abide by to be successful. Selling online calls for a given code of conduct which the sellers are required to follow since online selling is a public social platform. Breaching one of these rules could lead to a full-blown crisis which could adversely affect the seller’s brand. For effective online selling, it is important to observe the following 8 rules.
1) AVOID ROBOTIC RESPONSES
With the current technological advancement, it is possible to automate the online business account. The social business accounts such as Facebook, Twitter, and Instagram can be set to reply to customers accessing them automatically. However, such automation should be avoided especially when directly interacting with the audience. The modern online shoppers are more techno-savvy and can quickly detect automated responses. When online buyers detect robotic responses from online selling platforms, they often spam it, which could be detrimental to a business. Therefore, online sellers should give a personal touch to their online dealings with their clients even when there are bulky inquiries from the business social networks. It is advisable for online sellers to regularly change the content they share online since automated posting could annoy the audience as the constant stream appears on their feeds.
2) UNDERSTAND YOUR AUDIENCE
Most of the online selling platforms today are linked to social media. Social media often thrive on two-way conversation traffic. Therefore, online selling activity should encourage conversations with the prospective buyers. The online sellers must strive to better understand their audience by knowing the best time to post the product images, the appropriate image sizes to post and avoid using phrases that could compromise the reputation of their brands. Therefore, the online seller must be a good listener at all times to effectively engage with the online buyers and uncover the opportunities or loopholes that can be addressed because the rivals are ever on the lookout to exploit them to their advantage.
As an online seller, it's important to price the products in an accurate and fair manner. Effective product pricing can be achieved by conducting online research to compare the prices of other products on offer which assist in making pricing decisions.
4) AVOID MIXING PERSONAL AND PROFESSIONAL LIFE IN THE BUSINESS
It is essential to draw a line between your business and personal life when selling products online. Therefore, it is advisable to use a company account that is different from your social account. Posting personal stuff on your online selling account could be disastrous for the business.
5) QUICK SHIPPING ON ORDERS
Ensuring a quick delivery of products once purchased by buyers is crucial for online selling business. An efficient way of ensuring quick delivery of online goods is to use tracking services on the eBay accounts since it shows the period it takes for the order to be delivered.
6) AVOID TALKING ILL OF YOUR COMPETITORS
It is advisable to observe professional etiquette when dealing with rival brands. Playing nice with the competing brands improves the reputation of the online selling business both in the eyes of your audience as well as your rivals’ audience.
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7) PROVIDE SHORT AND PRECISE PRODUCT DESCRIPTIONS
The seller should provide a brief and honest description of the product without exaggerating its performance since a buyer can leave a negative review in case the product fails to offer the described performance.
8) OFFER EXCELLENT CUSTOMER SERVICES
For a successful online selling, sellers should handle customers with kindness as well as promptly and thoroughly respond to their inquests. The relationships created through such conversations help to build your brand and make buyers to trust you for a repeat sale.